Draw breakdowns
The Power of a Prize Draw
Real UK draws, real numbers. We study every notable prize draw in the country: what was raised, what made it work, and what does not transfer. We did not run these draws. That is the point. The mechanic works whoever runs it.
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Ipswich Town Foundation
£75,700 raised
Repeating small draws of shirts the club already owns, anchored to one fixture
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Foo Fighters surprise show
£27,160 raised
A sold-out secret gig as a £10 draw prize, £27,160 for War Child
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BRITs Week for War Child
A dozen intimate-gig draws run at once, every BRIT Awards week
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Omaze and the British Heart Foundation
£4,600,000 raised
Why BHF went back three times, and what actually compounds
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Coldplay at Hackney Church
£520,450 raised
An intimate two-man show, 150 winners, grown year on year
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Patchwork
£277,393 raised
33 roughly-monthly draws turned into a recurring revenue line
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RZSS: two parks, one income line
£201,908 raised
£201,908 across eight draws using its own animals and access
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Coldplay Wembley VIP box
£47,080 raised
VIP box tickets to a Coldplay stadium show as a £10 draw, £47,080 for the British Red Cross
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Wicked: For Good x Barnardo's
£32,260 raised
A film tie-in as a £10 draw, £32,260 for Barnardo's
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Annie Lennox: SISTERS
£25,390 raised
Excess demand for a sold-out show, turned into a ticket draw
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EarthPercent, Music Prizes for the Planet
£7,853 raised
A roster of legends, over 20 prizes, and £7,853. Why name density is not a distribution strategy
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Sidemen Charity Match
A creator audience turns a sold-out Wembley match into £5 entries
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War Child and Magic: The Gathering
Borrowing a game's fan community with an auction and a £5 draw
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Why house draws fail
Most property raffles never hand over the house, and why that matters for a charity draw
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Omaze and Age UK
£5,250,000 raised
A £5.25m donation from one Lake District house, and what surrounds it
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Battersea Superdraw
£1,379,230 raised
A society lottery where only 25% reached the charity
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War Child: Jingle Jam
£300,000 raised
£300,000 from a creator-led gaming bundle, a channel not a number
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Streets of London: Starry Night 2024
£200,000 raised
Seven parallel draws bolted onto one Royal Albert Hall gig
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Sporting Chance Prize Draw
£100,000 raised
30 small sport charities pool into one £100,000 annual draw
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Record Store Day and War Child
£42,000 raised
£42k a year on a donated prize, platform, audience and slot
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Knopfler signed guitar for Nordoff and Robbins
£28,035 raised
One donated guitar, £28,035 from 1,941 supporters, no campaign wave
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Holyhead RNLI
£10,000 raised
A partner's scheduled demolition, repackaged as an experience prize
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Oasis Definitely Maybe board
£5,850 raised
A signed art board timed to the Oasis reunion, £5,850 for Nordoff and Robbins
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RNLI bicentenary lifeboat experience
£5,795 raised
A money-can't-buy lifeboat passage that still missed its target, £5,795 of £20,240
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Aston Villa Foundation
£3,400 raised
A sponsor's hospitality box, run as a repeatable low-cost club draw
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Glastonbury and the DEC
£1,044,190 raised
Festival tickets as a £10 draw raised ninefold what an auction did
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Hope Blamire's Christmas Draw
£138,514 raised
Crowdfunder's top project of 2023, and her seventh year running it
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Streets of London: #ComeOnHome 2023
£59,022 raised
13 artist draws, and one signed guitar did over half
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OSS Christmas Cracker
£17,409 raised
A draw needs no cause: £17k a year for a non-charity
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Ed Sheeran at Union Chapel
£163,850 raised
300 pairs of tickets drawn, not one: the multi-winner format
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Edinburgh Zoo: Giraffe About Town
£26,685 raised
One art-trail giraffe became a £26,685 draw beside the auction
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Brompton and Foals
£23,725 raised
A brand-led draw: the bike maker ran it, the charity just received
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Tom Daley knitted-designs series
£6,380 raised
Four follow-on draws compiled to £6,380, about what one viral jumper raised the year before
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I Love Live (Stagehand)
£908,976 raised
The same £5 draw for 110 artists: fame alone did not carry it
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Streets of London: #ComeOnHome 2021
£80,000 raised
25 parallel artist draws turned a cancelled gala into ~£80,000
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A Night at Edinburgh Zoo
£76,863 raised
After-hours access to its own zoo as a prize money cannot buy
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#ILoveMetal genre draw
£10,612 raised
A proven music draw model narrowed to one genre, £10,612 for Stagehand
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Tom Daley's Rainbow Jumper
£5,787 raised
A hand-knitted jumper, £5,787, shipped in 14 days before going viral
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Omaze and Teenage Cancer Trust
£250,000 raised
The first UK Omaze house draw: £250,000 on a £1m house
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Mark Knopfler's Stratocaster
£68,733 raised
One signed guitar, £68,733 for live-music crew in 21 days
Every breakdown here is independent analysis by The Prize Draw Company. Where a draw was one of ours, we say so. Sources are listed on every page, and so is what each case does not claim.
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