About

Si Walker (Simon Walker). The person behind The Prize Draw Company.

9 years at Crowdfunder UK. £22M+ raised. 100+ projects. The person who designed, scoped and championed the prize draw product on the platform.

Watch

The TED Talk

What crowdfunding is and why prize draws are the most powerful mechanic to come out of it.

Where to start

The quiz scores how ready you are to run a draw in 3 minutes, and your score is free.

Take the quiz

Whilst at Crowdfunder, I designed, scoped and championed the prize draw product on the platform. Then my team and I raised millions for charities through prize draws.

That same mechanic has gone on to raise millions more on Crowdfunder. £Millions, plural.

If there is anyone in the UK who knows what goes into a successful prize draw, it's me.

I now use that experience to directly help charities, social enterprises, attractions, sports clubs, festivals, venues, food and drink brands, creators, influencers, and B2C brands learn about prize draws and add them to their income mix to great effect.

The Prize Draw Company exists because prize draws work. They raise money, they build audiences, and they do it fast. Most organisations just don't know how to run one properly. That's where I come in.

Not everyone wants to raise money. Plenty of brands and creators would rather grow an audience, and a giveaway does that job: free to enter, with extra chances earned by following, subscribing and sharing. So I built a platform for those too, free to start, and you can have one live this afternoon.

£22M+
Raised through crowdfunding at Crowdfunder UK
100+
Projects supported across charities, social enterprises, and more
9 yrs
As Head of Campaigns at Crowdfunder UK

Press, talks and TV

Where you might have come across the work.

  • TED (TEDxStPeterPort) Speaker, 2017. What crowdfunding is and why it matters. TED.com
  • YouTube The full TED talk. Watch
  • Channel 4, Grand Designs 2016 episode on Otter Farm. Crowdfunder partnership featured.
  • The Guardian Quoted on crowdfunding for charities, 2014. Read
  • Daily Mirror Quoted on the Edinburgh Zoo prize draw. Read
  • UK Fundraising Crowdfunder prize draw tool launch, 2021. Read
  • Co-operative News GlenWyvis community-owned distillery share offer, 2017. Read
  • Musical Theatre Review Edinburgh Festival Fringe Society digital edition, 2020. Read

Our 76 point roadmap, in 6 stages

How we work with you.

Every client goes through the same proven process. No guesswork. No gaps.

  • 01 Audience We figure out where your audiences are, and where new ones might be.
  • 02 Prize We help you package the right prize to drive entries and headlines.
  • 03 Page Build a Crowdfunder page that converts and is fully compliant.
  • 04 Marketing Every channel, every message, every day planned.
  • 05 Live 14 days live. Monitor, adjust, no surprises.
  • 06 Post Draw Pick winners, nurture entrants, build for the next one.

Our 76 point roadmap takes you from zero prize draw experience to a successful first draw, then builds it into a repeatable income stream.

Get started

Could a prize draw work for your organisation?

Answer a few quick questions and get a personalised readiness score with one clear recommendation. No sign up to start. Your score is free; the full report comes by email.

Find out in 3 minutes

Free. No obligation. Takes 3 minutes.

Prefer to run a giveaway instead? Set one up on the platform, free to start, and be live today.