How 30 small sport charities shared one £100,000 draw: the Sporting Chance Prize Draw, 2024

The Sporting Chance Prize Draw raised over £100,000 in 2024, according to its operator, whose own site states the 2024 draw raised over £100,000 for UK charities. The interesting part is who raised it. Not one charity with a big list, but more than thirty small sport and youth charities, none of them famous, sharing a single branded draw and a single pool of donated prizes headlined by two places at the Paris 2024 Olympic Games with Team GB.

No individual charity in that coalition could have assembled a prize pool like that, or run a polished national draw, or underwritten the admin to promise donors that 100% of their money would reach the cause. A dedicated not-for-profit operator did all three on their behalf. Each charity then did the one thing it was actually good at: pointing its own supporters at the draw. The supporters picked their charity when they donated, and that charity kept 100% of what they gave.

That split is the whole story. The hard, capital-heavy parts of a prize draw were carried once, centrally. The easy, relationship-heavy part was left with the charities that owned the relationships. It is a coalition model, and it is worth understanding precisely, because the lesson for a small foundation is not the one the headline implies.

At a glance

• Raised: over £100,000 in 2024 (operator-reported), distributed across 30+ partner charities. Not any single charity's raise.
• Cumulative: more than £270,000 since launch in 2021 (operator-reported), across the March draws 2021 to 2025 plus a sixth draw in June 2025.
• Operator: Sporting Chance Prize Draw Administration Ltd, a private limited company describing itself as a not-for-profit. Founder: Simon Jacot de Boinod. Not a registered charity.
• Platform: its own site, sportingchanceprizedraw.com. Not Crowdfunder.
• Entry: paid, minimum £10 donation. Runs as a prize draw, not a licensed lottery.
• When: annual, every March. The 2024 edition ran 1 to 15 March 2024 (14 days).
• Prizes: a pool of 40 donated sport experiences, headlined by two places at the Paris 2024 Olympic Games with Team GB. Manchester United hospitality, Team GB Ball, a St Moritz winter experience and golf days also featured.
• Charities: 30+ partners including Cardiac Risk in the Young, Dallaglio RugbyWorks, ParkPlay, Team GB, the Atlas Foundation, Aspire, the Personal Best Foundation and the Dame Kelly Holmes Trust.
• Beneficiary split known: Personal Best Foundation over £3,000; Atlas Foundation over £1,300 in one window. Both figures as reported by the charities themselves.

How the coalition model works

Most of the case studies a fundraiser reads are about one organisation running one draw to one audience. This is not that. There are three distinct roles here, and keeping them separate is the key to copying it.

The operator is a small not-for-profit company. It builds the brand, runs the website, and does the two things that make the offer work. First, it secures a pool of big-ticket prizes donated free by the UK's sporting community, so prize cost is near zero. In 2024 that pool was 40 experiences led by a Team GB trip to the Paris Olympics. Second, it underwrites its own running costs separately, so that none of the donor's money is eaten by admin. In the founder's words, every penny raised goes to charity because all administration costs are underwritten by private contributions or corporate sponsorship. That is what lets the draw make the 100% promise honestly.

The prizes come from the sector, not from any one charity's budget. A draw normally forces a charity to choose between buying an attractive prize and protecting its margin. Here that tension is removed for everyone at once: clubs, athletes and sponsors donate experiences centrally, and the whole coalition shares the resulting pool. A Paris Olympics package or Manchester United hospitality is the kind of prize a single small charity could rarely justify buying. Pooled and donated, it becomes the draw of thirty charities at no cost to any of them.

The charities bring the audiences. This is the part outsiders miss. The money is not poured into one pot and divided. Each donor chooses a single charity when they enter, and that charity receives 100% of that donation. So each partner runs its own little campaign inside the shared event, emailing its own supporters, posting to its own followers, asking them to enter and to pick it. The Personal Best Foundation reported over £3,000 this way; the Atlas Foundation over £1,300 in a single fortnight. The operator's reach is not really the engine. The combined reach of thirty warm supporter bases is.

Read that way, the £100,000 is not a number one organisation produced. It is thirty modest results, stacked, each one a small charity converting its own goodwill against a prize pool it could never have afforded alone.

What this proves about prize draws

A prize draw monetises a relationship with a warm audience, and its economics turn on two costs: the prize and the running of it. The reason small charities hesitate is that both costs are real and both are risky. Buy a prize big enough to excite people and you gamble margin you cannot spare. Run the draw compliantly and you spend staff time you do not have.

The coalition model removes both costs from the individual charity and parks them with an operator who carries them once for everybody. What is left for the charity is the only part that was ever truly theirs to do: ask their own supporters. That is the cleanest version of the prize-draw argument there is. The model wins precisely when an organisation has a genuine, warm relationship to monetise but lacks the scale to fund a prize or absorb the overhead alone. That describes most small sport charities exactly.

It is worth being clear about what is not being claimed. This is not proof that pooling beats running your own draw. A charity with a strong list and a prize of its own may net more by keeping the whole event in house. The coalition's advantage is not efficiency, it is access: it lets organisations that could not run a credible draw at all take part in one.

What charity teams should take from this

1. You do not have to run it alone. If your supporter base is warm but small, the barrier to a prize draw is rarely the audience, it is the prize and the admin. A coalition draw hands you both and lets you keep 100% of what your own supporters give. Joining one is a faster, lower-risk route to draw income than building from scratch.

2. The prize pool is a sector asset, not a budget line. The thing that made this draw attractive, a Paris Olympics package and Manchester United hospitality, cost the charities nothing because the sport sector donated it centrally. If you are in a sector with desirable access to give (clubs, athletes, governing bodies), the prizes already exist. The task is to pool them, not to buy them.

3. Someone has to be the operator, and it is the hard job. The reason this works is that a dedicated entity sources the prizes, underwrites the admin and owns the compliance. That role does not copy itself. For a county FA, a national governing body or a membership body, the real opportunity here is not to enter a draw but to run one for your members, the way this operator did for its charities.

What this case study does not claim

The £100,000 figure is the operator's reported total distributed across more than thirty partner charities in 2024. It is not any single charity's raise, and the model directs each donation to one chosen charity rather than splitting a shared pot, so individual results were modest (over £3,000 for the Personal Best Foundation, over £1,300 for the Atlas Foundation in one window). All the financial figures are operator-reported and not independently audited; the two operating companies behind the draw have since been dissolved, so public accounts are limited. The cumulative total is cited as more than £270,000 in one source and over £275,000 in another, hence the cautious "more than £270,000" here.

Sources

• Sporting Chance Prize Draw, operator homepage and about page, sportingchanceprizedraw.com. First captured via search snippets 2026-06-11 (the site returned an HTTP 521 error during the harvest); re-verified 2026-06-12 with the live site stating the 2024 draw raised over £100,000 for UK charities. Reliability: operator self-reported.
• Volt newsroom, "Sporting Chance Prize Draw partners with Volt", volt.io. Verified 2026-06-11. Founder quote on the 100% mechanism, cumulative figure, 30 charities, 2021 founding. Reliability: operator-sourced PR.
• Companies House: Sporting Chance Prize Draw Limited (07664618, formerly City Championships Limited, dissolved 23 December 2025) and The Sporting Chance Prize Draw Administration Ltd (12477485, dissolved 11 February 2025). Verified 2026-06-11. Reliability: high, primary register.
• Personal Best Foundation, "WIN BIG: Sporting Chance Prize Draw is open" (2024) and 2025 page, personalbestfoundation.org.uk. Verified 2026-06-11. Operating entity, 2024 dates, £10 entry, 40 prizes, over £3,000 share. Reliability: partner charity.
• ParkPlay, park-play.com/sportingchance/. Verified 2026-06-11. Dates, £10 entry, 40 prizes, 100% wording, Decathlon and Sport England as supporters. Reliability: partner charity.
• Aspire, aspire.org.uk/sporting-chance. Verified 2026-06-11. 2024 dates, supporters. Reliability: partner charity.
• The Atlas Foundation, theatlascharity.org. Verified 2026-06-11. Hospitality prizes, over £1,300 in two weeks, 100% wording. Reliability: partner charity.
• Great Athletes, greatathletes.org. Verified 2026-06-11. Prizes donated at no cost; 40 prizes. Reliability: partner charity.
• Sporting Chance Prize Draw, LinkedIn company page. Verified 2026-06-11. Cumulative figure, 2021 founding. Reliability: operator self-reported.
• International Sports Convention, "Partnership with Sporting Chance Prize Draw and International Sports Convention 2024", internationalsportsconvention.com. Verified 2026-06-12. Founder's full name (Simon Jacot de Boinod) and operator partnership context. Reliability: third-party event partner.
• Fundraising Regulator directory listing for Sporting Chance Prize Draw Limited. Seen in search 2026-06-11; page detail not loaded (HTTP 403). Reliability: regulator directory, unverified detail.