Independent venues, you are in the perfect position to run a prize draw.
You already have the prize (experiences).
Private screenings, backstage access, season passes. Wrap it up into a prize draw and put it in front of thousands.
Social engagement; press coverage; word of mouth; a prize draw is a story your audience wants to share.
Fans and new faces enter for £5. Low friction. Low cost. High engagement.
You generate income and grow your email list at the same time.
Quiet few weeks? A draw can generate meaningful income in 14 days.
Convert non-winners into members with an exclusive offer.
Fully compliant. No lottery licence. No legal grey areas.
And you can run them more than once a year.
Forward thinking venues are already using prize draws to fill seats, build audiences, and generate unrestricted income from experiences they can easily offer. We can help you do the same.
Venues.
Why prize draws
A new income stream that doesn't depend on bums in seats.
Prize draws create a new revenue line alongside ticket sales and memberships. Unrestricted income from an audience you build and own, using the experiences you already offer.
1 in 10 page visitors enter the draw. Try getting that from paid ads.
The prize is an experience you already offer. No extra budget needed to launch. No financial risk.
Every entrant actively chooses to enter. No bought lists. No scraped data. Clean, compliant data from day one.
The average is 2 entries at £5 each. Small enough to be impulse. Large enough to add up fast across thousands of entrants.
Free prize draws are exempt under the Gambling Act 2005. No licence. No legal grey area. Nothing stopping you.
No ring fencing. No reporting requirements. Spend it where your venue needs it most.
No big marketing budget? No problem. A prize draw generates its own PR and gives you a shot of cash flow whenever you need it.
How it works
Our six stage system. No guesswork. No gaps.
We guide you through every stage so you never have to figure it out yourself. Hover each card to see what happens.
Audience
We figure out where your audiences are, and where new ones might be. Regulars, mailing list, social followers, and beyond.
Your existing audience is the starting point. The draw expands it.
Prize
Private screenings, backstage access, season passes. We help you package what you already offer into a prize that drives entries and headlines.
No need to find a prize partner. You already have something people want.
Page
Build a Crowdfunder page that converts and is fully compliant with the Gambling Commission.
10% conversion rate. 2 entries per person at £5 each. The page makes the difference.
Marketing
Maximum exposure, to the right people, at the right time. We write your content. Every channel, every message, every day planned.
No wondering what to post or when. The plan and the copy are done.
Live
The draw is live for 14 days. Monitor entries, track momentum, adjust the plan if needed.
You know exactly where you stand at every point. No surprises on launch day.
Post Draw
Pick winners, announce results, then convert non-winners into members or ticket buyers with an exclusive offer.
The draw ends. The relationship doesn't. Every entrant is a warm lead.
Get started
Could a prize draw work for your venue?
Answer a few quick questions and get a personalised readiness score with one clear recommendation. No sign up required.
Find out in 3 minutes