Festivals, you are in the perfect position to run a prize draw.
You already have the prize (experiences).
VIP upgrades, backstage access, lifetime passes. Wrap it up into a prize draw and put it in front of thousands.
Social engagement; press coverage; word of mouth; a prize draw is a story people want to share.
Fans and first timers enter for £5. Low friction. Low cost. High engagement.
You generate income and grow your email list at the same time.
Run one before tickets go on sale to build hype.
Run one after you sell out to keep the momentum going.
It's money for nothing. If you're not doing it, you're leaving cash on the table.
Raise money for the acts, the production, the experience.
Fully compliant. No lottery licence. No legal grey areas.
Upsell non-winners to full ticket holders. Every entrant is a warm lead.
And you can run them more than once a year.
Forward thinking festivals are already using prize draws to build hype, sell tickets, and generate unrestricted income before the gates even open. We can help you do the same.
Festivals.
Why prize draws
A new income stream that works before, during, and after the event.
Prize draws create a new revenue line alongside ticket sales and sponsorship. Unrestricted income from an audience you build and own, using the experiences you already offer.
1 in 10 page visitors enter the draw. Our pilot draw did 1 in 5. Try getting that from paid ads.
The prize is an experience you already offer. No extra budget needed to launch. No financial risk.
Every entrant actively chooses to enter. No bought lists. No scraped data. Clean, compliant data from day one.
The average is 2 entries at £5 each. Small enough to be impulse. Large enough to add up fast across thousands of entrants.
A prize draw structured the right way needs no lottery licence. There is a free entry route built in, and we set that up for you. No grey area. Nothing stopping you.
No ring fencing. No reporting requirements. Spend it where your festival needs it most.
Turn access that doesn't cost you anything into a shot of cash flow whenever you need it.
How it works
Our 76 point roadmap, in 6 stages. No guesswork. No gaps.
We guide you through every stage so you never have to figure it out yourself. Hover or tap each card to see what happens.
Audience
We figure out where your audiences are, and where new ones might be. Previous attendees, mailing list, social followers, and beyond.
Your existing fanbase is the starting point. The draw expands it.
Prize
VIP upgrades, backstage access, lifetime passes. We help you package what you already offer into a prize that drives entries and headlines.
No need to find a prize partner. You already have something people want.
Page
Build a Crowdfunder page that converts and stays fully compliant.
10% conversion rate. 2 entries per person at £5 each. The page makes the difference.
Marketing
Maximum exposure, to the right people, at the right time. We write your content. Every channel, every message, every day planned.
No wondering what to post or when. The plan and the copy are done.
Live
The draw is live for 14 days. Monitor entries, track momentum, adjust the plan if needed.
You know exactly where you stand at every point. No surprises on launch day.
Post Draw
Pick winners, announce results, then upsell non-winners to full ticket holders with an exclusive offer.
The draw ends. The selling doesn't. Every entrant is a warm lead ready to buy tickets.
Get started
Could a prize draw work for your festival?
Answer a few quick questions and get a personalised readiness score with one clear recommendation. No sign up to start. Your score is free; the full report comes by email.
Find out in 3 minutes