You raise five figures in unrestricted income. In 14 days.
Fully compliant. No lottery licence. No legal grey areas.
What if your next fundraiser reached thousands of people who have never heard of you?
A corporate partner donates the prize and brings their audience.
No galas. No massive upfront outlay. No grant writing.
Thousands of new, opted in supporters straight into your database.
Then you run it again. And each draw builds on the last.
Charities.
Why prize draws
The only fundraising channel with a negative donor acquisition cost.
Most charities pay £20 to £50 to acquire a single new donor. Prize draws flip that. You raise income and build your supporter base at the same time. Every entrant is a new relationship that cost you nothing.
1 in 10 page visitors enter the draw. Our pilot draw did 1 in 5. Try getting that from paid ads.
The prize is donated by a corporate partner. No budget needed to launch. No financial risk.
Every entrant actively chooses to enter. No bought lists. No scraped data. Clean, compliant data from day one.
The average is 2 entries at £5 each. Small enough to be impulse. Large enough to add up fast across thousands of entrants.
A prize draw structured the right way needs no lottery licence. There is a free entry route built in, and we set that up for you. No grey area. Your board can say yes.
No ring fencing. No reporting requirements. Unlike grant funding, you spend it where your organisation needs it most.
We take charities from zero prize draw experience
to a successful first draw,
then build it into a repeatable income stream.
How it works
Our 76 point roadmap, in 6 stages. No guesswork. No gaps.
We guide you through every stage so you never have to figure it out yourself. Hover or tap each card to see what happens.
Audience
We research your existing partners and match from our database. Score by reach, warmth, and influence.
You skip weeks of guesswork. We already know which partners convert.
Prize
We provide the prize strategy. Your partner donates the prize and brings their audience with it.
The right prize does half the marketing for you. Zero cost. Maximum reach.
Page
Build a Crowdfunder page that converts and stays fully compliant.
10% conversion rate. 2 entries per person at £5 each. The page makes the difference.
Marketing
Maximum exposure, to the right people, at the right time. We write your content. Every channel, every message, every day planned.
No wondering what to post or when. The plan and the copy are done.
Live
The draw is live for 14 days. Monitor entries, track momentum, adjust the plan if needed.
You know exactly where you stand at every point. No surprises on launch day.
Post Draw
Pick winners, announce results, and convert entrants into long term supporters with nurture plans.
The draw ends. The relationship doesn't. Every entrant becomes a future donor opportunity.
Honest questions
Things charities ask first.
We tried a draw before and it did not work.
Usually that is one of the 4 stages rather than the idea. A draw needs an audience, a prize, a page and a marketing plan, and it only works when all 4 hold. Weak audience planning is the most common reason a draw underperforms: the draw goes out to the people already on the list, instead of being carried by a partner audience that has never heard of you. The prize is the next most common. If someone can simply buy the thing, there is no reason to enter. Tell us what you ran and we can usually say which of the 4 was missing.
We already run a society lottery or a matchday raffle.
Then you already know your supporters will pay to win something, which is the hardest thing to prove. What you run now sells to the people in front of you, members and season ticket holders, for small recurring income. A prize draw does a different job. It is one short campaign on one prize people genuinely want, carried by a partner audience, so it reaches people who are not on your list at all. It needs no licence. They sit alongside each other, and the only real overlap is the handful of people who buy everything, which affects when you run a draw rather than whether you can.
Get started
Could a prize draw work for your organisation?
Answer a few quick questions and get a personalised readiness score with one clear recommendation. No sign up to start. Your score is free; the full report comes by email.
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