B2C brands, you are in the perfect position to run a prize draw.
You already have the prize (products).
Wrap something your customers already love into a prize draw and put it out there.
Social engagement; press coverage; word of mouth; a prize draw is a story people want to share.
Future customers enter for £5. Low friction. Low cost. High engagement.
You generate income and grow your email list at the same time.
Launching a new product? A draw builds hype and generates income in 14 days.
After the draw, convert non-winners into customers with an exclusive offer.
Fully compliant. No lottery licence. No legal grey areas. Nothing stopping you.
And you can run them more than once a year.
Forward thinking B2C brands are already using prize draws to acquire customers, build email lists, and generate income from the products they already sell. We can help you do the same.
B2C Brands.
Why prize draws
A new income stream that uses your existing products to acquire customers instead of costing you money to find them.
Prize draws create a new revenue line that complements your normal trading activity. Income from a potential customer list you build and own, using the products you already sell.
1 in 10 page visitors enter the draw. Try getting that from paid ads.
The prize is a product you already sell. No extra budget needed. No financial risk.
Every entrant actively chooses to enter. No bought lists. No scraped data. Clean, compliant data from day one.
The average is 2 entries at £5 each. Small enough to be impulse. Large enough to add up fast across thousands of entrants.
Free prize draws are exempt under the Gambling Act 2005. No licence. No legal grey area. Nothing stopping you.
100% unrestricted. Reinvest it in product, marketing, growth. Whatever you need.
Paid ads cost you money to find customers. A prize draw pays you to find them.
How it works
Our six stage system. No guesswork. No gaps.
We guide you through every stage so you never have to figure it out yourself. Hover each card to see what happens.
Audience
We figure out where your customers are, and where new ones might be. Email list, social followers, brand community, and beyond.
Your existing customer base is the starting point. The draw expands it.
Prize
Your product is the prize. A bundle, a limited edition, an experience. We help you package it to drive entries and engagement.
No need to find a prize partner. You already have something people want.
Page
Build a Crowdfunder page that converts and is fully compliant with the Gambling Commission.
10% conversion rate. 2 entries per person at £5 each. The page makes the difference.
Marketing
Maximum exposure, to the right people, at the right time. We write your content. Every channel, every message, every day planned.
No wondering what to post or when. The plan and the copy are done.
Live
The draw is live for 14 days. Monitor entries, track momentum, adjust the plan if needed.
You know exactly where you stand at every point. No surprises on launch day.
Post Draw
Pick winners, announce results, then convert non-winners into customers with an exclusive offer.
The draw ends. The selling doesn't. Thousands of warm leads, ready to buy.
Get started
Could a prize draw work for your brand?
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