Visitor attractions, you are in the perfect position to run a prize draw.
You already have the prize (experiences).
Wrap it up into a prize draw and put it in front of thousands of people who've never visited.
Social engagement; press coverage; word of mouth; a prize draw is a story people want to share.
Visitors and would be visitors enter for £5. Low friction. Low cost. High engagement.
A negative acquisition cost. You generate income and grow your email list at the same time.
Raise money for the projects that bring visitors back.
Quietest month of the year? A draw can generate meaningful income in 14 days.
Fully compliant. No lottery licence. No legal grey areas.
And you can run them more than once a year.
Forward thinking attractions are already using prize draws to engage audiences, generate brand awareness, and generate unrestricted income from experiences they can easily offer. We can help you do the same.
Attractions.
Why prize draws
A new income stream that doesn't depend on footfall or the weather.
Prize draws create a new revenue line alongside ticket sales and memberships. Unrestricted income from an audience you build and own, using the experiences you already offer.
1 in 10 page visitors enter the draw. Try getting that from paid ads.
The prize is an experience you already offer. No budget needed to launch. No financial risk.
Every entrant actively chooses to enter. No bought lists. No scraped data. Clean, compliant data from day one.
The average is 2 entries at £5 each. Small enough to be impulse. Large enough to add up fast across thousands of entrants.
Free prize draws are exempt under the Gambling Act 2005. No licence. No legal grey area. Nothing stopping you.
No ring fencing. No reporting requirements. Spend it where your attraction needs it most.
We help you turn your experiences into
a predictable, repeatable income stream
that works all year round.
How it works
Our six stage system. No guesswork. No gaps.
We guide you through every stage so you never have to figure it out yourself. Hover each card to see what happens.
Audience
We map your existing visitors, members, and partners. Then identify where to find new audiences who haven't visited yet.
You already have a visitor base. The draw expands it.
Prize
Your experience is the prize. VIP days, annual passes, behind the scenes tours. We help you package it to drive entries and headlines.
No need to find a prize partner. You already have something people want.
Page
Build a Crowdfunder page that converts and is fully compliant with the Gambling Commission.
10% conversion rate. 2 entries per person at £5 each. The page makes the difference.
Marketing
Maximum exposure, to the right people, at the right time. We write your content. Every channel, every message, every day planned.
No wondering what to post or when. The plan and the copy are done.
Live
The draw is live for 14 days. Monitor entries, track momentum, adjust the plan if needed.
You know exactly where you stand at every point. No surprises on launch day.
Post Draw
Pick winners, announce results, then send every non-winner a discount on tickets or memberships. Convert a long tail of new visitors.
The draw ends. The relationship doesn't. Thousands of warm leads, ready to visit.
Get started
Could a prize draw work for your attraction?
Answer a few quick questions and get a personalised readiness score with one clear recommendation. No sign up required.
Find out in 3 minutes